Mass Media and Communication Proposal Essay Example | Topics and Well Written Essays - 1500 words

Mass Media and Communication Proposal - Essay Example As a result, such devices have increased improved their use from basic communication services to entertainment and interaction purposes. To most people, the mobile phone is an important device for communication, entertainment, and organization. The increased need for mobile has led to brands take that as an opportunity to increase their interaction with their consumers. The according to reports, the past two decades have seen a significant increase in interaction between brands and consumers due to the mobile as platforms are providing an always-on connectivity (Meijer, Bannister, Thaens, & IOS Press, 2013). The fast implementation of technology around the world has been attributed to the continued advancement in the application of cell phone in the especially corporate world (Fierce Mobile IT (2013).The increase has been attributed to the fact that technology, especially in the mobile phone, has led to localized and easily personalized, thus becoming one of the effective ways that, when embraced in the corporate world, can increase brand engagement. In the transport sector, the social media has played a critical role in relaying information on operations. For example in the air transport, Airline postponements are one of the most common sources of client frustration. Not only do the delays happen frequently, but also people are quite vocal about their outlooks when their flight is overdue. Some air transport companies such as @JetBlue have embraced Twitter to ensure they are is always responds to their customers because they understand it is important for cultivating customer loyalty. T hey not only do interact with blissful customers, but they also respond to and assist frustrated customers as hastily as possible (Meijer, Bannister, Thaens, & IOS Press, 2013).