Harley Davidson Essay -- essays research papers fc

The Harley-Davidson Motor Company had a small line of descent, besides has go up to unimaginable success. The road to success has not been simple and the company has been go about with many hardships. The support of outrageously loyal owners have allowed the company to difference of opinion but maintain its composure. Harleys top worry has implemented plans to obtain prosperity, which has lasted throughout the years, and they are constantly looking forward.To understand this companys success it is important to know a brief history. H-D began meagerly in 1903 and is the brainchild of two men, William S. Harley and Arthur Davidson. Their first shop was a small wooden shed in their hometown of Milwaukee, Wisconsin. The shop was more of a hut, not very much larger then a Moravian College dorm room. On the front entre there was roughly carved sign that read, The Harley-Davidson Motor Company. From this tiny beginning H-D grew to become the ruler of the American motorcycle indust ry (Harley-Davidson.com).Arthurs brothers Walter, and William Davidson shortly joined up and they began expanding the motorcycle industry. About this time H-D filed articles of corporation, and the stock was spilt quaternity ways amongst the Harleys and the Davidsons. This begins a family tradition that still thrives today.H-D rapidly spread out and grew in popularity. In 1953, following the demise of its last American competitor, Indian (Hendee Manufacturing), Harley-Davidson becomes the sole producer of motorcycles in the United States. Harley remains alone for 46 years. After World War II, in which H-D produced 90,000 bikes for military use, Harley began to experience its newest and closely competitive foe, foreign manufacturers. The introduction of Japanese motorcycles into the United States drastically stirred H-D. Japanese bikes were more efficient and cheaper. Also the Japanese marketed their bikes as unobjectionable and wholesome, and tried to pit Harleys badboy image against them. Now Harleys management submitd a diffi religious cult situation, either to evolve or face elimination. At this time, late 1960s, H-D was still a privately owned corporation, but to avoid takeover and also to gain financial backing H-D interconnected with the American Machin... ...f H-D motorcycles. Harley has endured strong Japanese competition, weak parent companies (AMF), and numerous intersection difficulties. Through all of their trials and tribulations H-D most valuable asset has been its enormous cult following of die-hard bikers. With such positive brand image and tremendous success in the stock market, I think it is safe to verbalise that the patented sound of Harley-Davidson motorcycles will be heard for as yen as this country stands.BibliographyBartol, Kathryn M. and Martin, David C. Management. Bosto McGraw-Hill. 1998.Eisenberg, Daniel. Youth Must Be Revved, Time haughty 13, 2001, Vol. 158 Issue 6, p47.Http//www.Harley-Davidson.comJackson, Terry. De signer Ford 2001 Pickups Too Pretty to Haul Gravel, Hispanic May 2001, Vol.14 Issue 5, p74. McLaughlin, Abraham. The radical road that Harley took, Christian Science oversee November 29, 1999, Vol. 92 Issue 3, p1.Reid, Peter. Well Made in America Lessons from Harley-Davidson on being the best. New York McGraw-Hill. 1990.