What Strategies Should a Socially Responsible Corporate Organisation Use to Create, Develop and Maintain...

What Strategies should a socially obligated corporate organisation role to take, develop and maintain distinctive capabilities? In order to end point the question in this essay, I will discuss the comment of a socially liable corporate organisation, its distinctive capabilities and what strategies would it utilise to attain, develop and maintain its distinctive capabilities. The European Commission defines CSR as a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis, as they are increasingly aware that responsible behaviour leads to sustainable business success. (Commission of the European Communities, Website). A socially responsible corporate organisation would suppose the interests of their customers, employees, shareholders, communities, and the ecology and tump over the social and environmental consequences of their business activities in order to create both social value and corporate value. Although the concept of CSR has existed for decades, it is solo in recent years that the number of organisations engaging in such behaviours and activities has increased markedly (McWilliams et al, 2006). Strong triggers such as the introduction of the Global Reporting Initiative in 2002 and the immix Nations Global Compact in 2000 have seen CSR gaining recogniton, not solitary(prenominal) if in Australia, but worldwide. The increase of public concern e preciseplace the environment and the free flow of information afforded by the profits have also given a significant crush away to the importance of CSR (McWilliams et al, 2006). Today, climate change and protection of the dry lands environment are issues that reside in the brain of populates minds. The move towards a greener planet has gained very much advancement and dominates the concept of CSR and any act against the environment is very possible to be seen as soci ally irresponsible, and therefore risks an o! rganisations...If you lack to pick up a full essay, order it on our website: OrderCustomPaper.com

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