Marketing Decision Tool Essay

1EXECUTIVE SUMMARY Canadian pizza pie is the first halal show pizza companionship recognized by the Moslem Council of capital of Singapore. It started its trading operations in 1995 with only one outlet and last grew to a total of 28 outlets. It is currently the second largest pizza alliance in Singapore (based on number of outlets). check to the Singapore Department of Statistics June 2007 idea, Catering Trade index come up by 9.6% in June 2007 compared to June 2006. Turnover for food caterers increased by 7.4% in June 2007 compared to previous month. Thus, this suggests a relatively high food commercialize place liftth in the Food and Beverages industries. So how does Canadian pizza pie make out with its competitors such as pizza pie field hut and Sarpinos Pizzeria to gain new trade care and grow in the highly competitive industry? This report leave alone use the SWOT Analysis as a whoreson to discuss both Canadian Pizzas inner and external factors and how Canadian Pizza amidst the market conditions can celebrate to accommodate its focus to gain market share and modify its brand positioning. 2INTRODUCTION The Canadian 2 for 1 Pizza franchise is owned by Hobbs Holdings who has grown the company into a chain of 28 outlets in Singapore deep down a short span of 12 years.

One of the reasons for their fast reaping is their Buy-two-for-the-price-of-one concept that has imprinted their value for money image in consumers mind. We precise much asked question how companies ensure successful entrance to their order markets, flourish, compete with the competito rs and still able to grow progressively in t! he industry. And what it takes in the industry to improve its critical success strategy and maintain strong branding position. The marketing tool elect to react these questions is SWOT Analysis. 3SWOT ANALYSIS SWOT analysis provides general performance assessment from its internal surround (strengths & weaknesses) and external environment (opportunities and threats) (Kotler & Keller, 2007). Great...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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