Notes On Qantas' Marketing 2011

QANTAS (Queensland and Northern Territory Aerial Services Limited) Background data naturalised: 1920 Global Australian public duck soupline alliance Industry: transportation work of international and domestic help air transportation services and stand up activities Product Portfolio: Qantas Domestic, Qantas international, Jetstar Domestic, Jetstar Asia/International Headquarters: Sydney, NSW MISSION To operate the worlds give out premium air duct, Qantas To operate the worlds best low fares carrier, Jetstar MARKET grapple Australian Domestic commercialize: 65 % International Market: 18.

7 % expose BUSINESS GOALS AND PRIORITIES Safety: demonstrate true(a) commitment to safety foil and Honesty: is open, listens and speaks honestly client Focus: always put the guest first when making decisions Collaboration and Teamwork: working to fallher to pretend success for all delight: enjoys work and being part of a successful group Ownership and Accountability: taking responsibility for delivering agree outcomes Situational abbreviation SWOT ANALYSIS Strengths: Extensive network: part of one and only(a) cosmea Alliance Highly competitive positions on major international routes -> extremely influencing power -> maximized transportation options for customers Majority of domestic market share exquisite airport locations and facilities Globally recognize bran d name and logo Largest Australian! based airline loyalty programme -> customer loyalty WEAKNESSES current disputes betwixt Qantas management and unions + Recent safety incidents have tarnished the Qantas effigy -> controvert perceptions on Qantas image and reputation Negative publicity generated from the gentle networking sit, Twitter due to Qantas competition offers OPPORTUNITIES Expansion of Jetstar...If you want to become a full essay, order it on our website: OrderCustomPaper.com

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